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Rubens Costa

03 / Buser / Mobility & Logistics

Turning logistics into a system

Thousands of weekly trips depended on teams reacting to fragmented operational signals.

Role
Head of Ops / Product Owner
Mandate
Build the logistics Control Tower from zero and introduce a measurable operating system for coverage, handling and efficiency.
01

Context

Thousands of weekly trips depended on teams reacting to fragmented operational signals.

02

Decision

Create a logistics Control Tower with real-time coverage, automated triggers and route economics.

03

Execution

  • Real-time trip monitoring
  • Operational triggers
  • Route economics
  • Operations OKRs
04

Impact

+80%

trip coverage

-40%

handling time

~R$80k

weekly savings

OKRs

introduced across operations

05

Evidence

  • Operating record

    Operational dashboards and savings model

Case materials

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