A career built around consequential problems.

Selected outcomes

• Led the Secretariat team to achieve Caraguatatuba’s first “A” (Excellence) rating in i-Gov TI, awarded by TCESP under IEG-M—the municipality’s first top rating across any dimension.
• Established the first municipal Data Lake and data-governance model. Teams delivered 8 internally developed products, 14 executive dashboards and the municipality’s first AI solution in public operations; six selected products are explored in the case.
• Chaired the Digital Governance and Data Protection Committees. Connected the PDTI, shared documentation, operating reviews and LGPD 360 to delivery and accountability.
• R$23M+ in broader contract savings and R$3M+ in direct operational savings represent distinct scopes and methodologies and are not added together.
• Increased service capacity by 86.6%, supporting approximately 1,400 public employees per month, with 92.1% employee satisfaction and 9.77/10 among secretaries and directors.
• Substantially delivered a four-year technology roadmap in 16 months. Earned three national recognitions: InovaCidades, Digital Cities & Smart Cities Forum and the Ozires Silva Award—National Reference, Diamond Category.

Public-sector record

Selected outcomes

• Connected product strategy, portfolio management, Product Analytics, conversion and pricing decisions with financial objectives.
• Aligned Growth, AI applied to Product, user experience and go-to-market priorities within one operating agenda.

Selected outcomes

• Reduced B2B time-to-market by approximately five months, connecting Product, Technology, Data and Operations to accelerate implementation for pharmaceutical clients.
• Supported approximately 2.6× revenue growth and three additional pharmaceutical contracts through the combined work of Product, Commercial and Operations.
• Doubled physician engagement and reached 5,000+ patients through the platform ecosystem.
• Relaunched the company and product around BioPlanner, establishing a scalable core connecting clinical workflows, structured health data and physician decision support.
• Established OKRs and Notion as the company-wide source of truth, giving a fully remote team shared priorities, ownership and execution context.
• Product and company recognized by Janssen and Eretz.bio / Einstein.

Reported operating outcomes

Selected outcomes

• Restructured the unit from an internal cost center toward a revenue-generating operation, redesigning its commercial model and establishing data-driven performance management.
• Redesigned product packaging, positioning and pricing with the team, reducing customer acquisition cost (CAC) by 30%.
• Increased average revenue per user (ARPU) by 25% for in-person products and 40% for digital products. Together with the team, achieved approximately 18% net margin while maintaining NPS above 95.
• Connected revenue, delivery costs, product quality and customer outcomes through shared metrics and operating routines.
• Aligned educational offerings, employee and franchisee training, and sales enablement with business priorities.

Reported operating outcomes

Selected outcomes

• Connected product strategy, personalization and product-led growth (PLG) to improve the learning experience and business performance.
• Delivered an AI-powered Individual Assessment with the team in under 45 days, integrating it with onboarding and the recommendation engine. As part of the broader PLG strategy, this initiative contributed to a 25% increase in engagement and a 30% increase in visitor-to-lead conversion.
• Establishing weekly deployments and daily user feedback reduced end-to-end delivery cycles to under 15 days. Behavioral data helped identify and address onboarding friction affecting approximately 40% of new users during their first 15 days.
• These results reflect the combined work of Product, Engineering, Design, Data, Sales, Content, Growth and Customer Success.

Reported operating outcomes

Selected outcomes

• Led the product and website relaunch across Technology, Legal, Commercial, Operations and Marketing. Simplified onboarding from 14 steps to 2 and introduced acquisition and activation experiments, contributing with the team to +4% conversion and +39% average ticket.
• Reduced cost per lead by 13% and bounce rate by 18%, while increasing time spent in the product by 63% and NPS by 16 points.
• Developed enriched-data recommendations and Next-Best-Offer / Next-Best-Action capabilities, achieving over 80% recommendation accuracy for credit approval.
• Partnered with Technology on AWS-based Data Lake architecture, APIs, integrations and an RFV customer-value model to support personalization and product decisions.

Reported operating outcomes

Selected outcomes

• Led the creation of the Logistics Control Tower, bringing fragmented operational data and workflows into a central intelligence platform. It evolved into a predictive decision-support hub, helping teams anticipate risks, coordinate interventions and manage travel operations across functions.
• Delivered an estimated R$2.1M in operational savings over six months together with the team, through route and pricing optimization—approximately R$80K per week over 26 weeks.
• Partnered with Product and Technology squads on the driver app, passenger journey, website conversion, payment and wallet usability, and growth initiatives.
• Establishing OKRs, KPIs and quarterly operating reviews connected product priorities, operational performance and business outcomes. Automation improved partner communication and the identification of inefficient routes.
• The shared operating system supported incident coordination in under 15 minutes, down from over 90 minutes, and real-time coverage of more than 80% of the fleet in approximately one month.

Reported operating outcomes

Selected outcomes

• Reached 124,000 students on the platform.
• Expanded to more than 900 schools across 15 Brazilian states.
• Achieved a 9% annual conversion rate.

Reported operating outcomes